NHSFR Lincoln Rodeo & Horse Expo


If you like shopping almost as much as you like rodeo, you’ll love the NHSFR Lincoln Rodeo & Horse Expo!

There isn’t another shopping experience like this one anywhere in the U.S. The NHSFR Lincoln Rodeo & Horse Expo, right at the Lancaster Event Center, is the LARGEST Western and equine shopping event in the region!

National, regional and local retailers come together with a HUGE assortment of merchandise chosen specifically for those who love rodeo and all kinds of Western-style items. You’ll see the very latest in Western fashion, home décor and personal accessories as well as a wide variety of merchandise selected for equine enthusiasts.

Many of these items aren’t readily available in many areas of the country, including even in the Lincoln, Nebraska area! Best of all…it’s all here for you IN ONE LOCATION!



Posted in 2026





Frequently Asked Questions


About the Vendors

The NHSFR Lincoln Rodeo & Horse Expo is proud to host vendors from all across the U.S. and Canada. Check back for a full list of vendors closer to the event, to plan your shopping! Vendors in these product areas are expected:

  • Jewelry & Clothing
  • Hats, Belts & Boots
  • Metal & Leather Work & Custom Items
  • Saddles, Bridles, Bits & Other Tack
  • Farm, Ranch & Acreage Equipment
  • Art, Furnishings & Other Home Décor
  • Food Vendors 
  • Many More!