NHSFR Lincoln Rodeo & Horse Expo


Interested in being a vendor? Click here

If you like shopping almost as much as you like rodeo, you’ll love the NHSFR Lincoln Rodeo & Horse Expo!

There isn’t another shopping experience like this one anywhere in the U.S. The NHSFR Lincoln Rodeo & Horse Expo, right at the Lancaster Event Center, is the LARGEST Western and equine shopping event in the region!

National, regional and local retailers come together with a HUGE assortment of merchandise chosen specifically for those who love rodeo and all kinds of Western-style items. You’ll see the very latest in Western fashion, home décor and personal accessories as well as a wide variety of merchandise selected for equine enthusiasts.

Many of these items aren’t readily available in many areas of the country, including even in the Lincoln, Nebraska area! Best of all…it’s all here for you IN ONE LOCATION!

Frequently Asked Questions

Do I need a ticket to the rodeo to shop?

No! Come on and join us at the NHSFR Lincoln Rodeo & Horse Expo even if you’re not able to watch the rodeo events.

Do I need to pay to get in?

Not one penny! Admission is free, and you’ll even enjoy special show deals and discounts.

What kinds of things will be for sale?

Your fun finds at the NHSFR Lincoln Rodeo & Horse Expo might include items like Western wear and accessories, boots, hats, belt buckles & other metalworks, leather products, horse and livestock products, furniture, home décor, art, and other unique finds.

About the NHSFR Lincoln Rodeo & Horse Expo Vendors

The NHSFR Lincoln Rodeo & Horse Expo is proud to host vendors from all across the U.S. and Canada. Check back for a full list of vendors closer to the event, to plan your shopping! Vendors in these product areas  are expected:

  • Jewelry & Clothing
  • Hats, Belts & Boots
  • Metal & Leather Work & Custom Items
  • Saddles, Bridles, Bits & Other Tack
  • Farm, Ranch & Acreage Equipment
  • Art, Furnishings & Other Home Décor
  • Food Vendors 
  • Many More!

Are you interested in registering as a NHSFR Lincoln Rodeo & Horse Expo vendor? Click here.