Local Shopping

Shop ‘til You Drop in Lincoln

To view our latest COVID Operations Update, click here.

The shopping doesn’t stop at the NHSFR Lincoln Rodeo & Horse Expo at the Lancaster Event Center! Lincoln is well-known as a regional shopping destination for everything from apparel to art, local foods and gifts, furniture to farm supplies. Here is a full directory of shopping options in the Lincoln area to explore. 

If shopping is on your wish list on this rodeo vacation, here are some nearby shopping areas that many visitors enjoy to get you started:

Lincoln’s Historic Haymarket District

As far back as 1867, this area of Lincoln was home to open-air markets, livestock sales and other typical public activities of a pioneer town. In 1982, it was added to the National Register of Historic Places and today, the Haymarket is full of boutiques, handcrafted art and jewelry stores, bars and restaurants and more. Explore Haymarket stores! 

Downtown Lincoln

Downtown Lincoln is a vibrant, thriving destination and offers great shopping options. Unique shops, galleries and specialty stores and a friendly, walkable streetscape join together to deliver a fun, memorable shopping experience. Explore Downtown Lincoln’s shopping options! 

SouthPointe Pavilions

SouthPointe Pavillions is a premier shopping and entertainment destination in Lincoln. A state-of-the-art multi-plex movie theater and restaurants are only part of the fun. Shopping may be its claim to fame! National stores such as Scheels Sporting Goods and speciality shops with apparel, cosmetics, jewelry and more line up, ready for your shopping adventure. Explore the many options at SouthPointe! 

Gateway Mall

Lincoln’s well-known Gateway Mall can provide hours of shopping fun for the whole family. National brand stores like American Eagle, PINK and PACSUN and department stores Dillards and JC Penneys are just the beginning. Explore all Gateway Mall has to offer. 

Nebraska Crossing Outlet Mall

Just a 30 minute drive down Interstate 80 from Lincoln, you’ll find the Nebraska Crossing Outlets. From Adidas to Kate Spade, Coach to Ralph Lauren, the premium brands your family loves are among the 80+ stores and restaurants located here. Explore the long list of retailers!