Trade Show vendors - no need to fill out this form, your vendor application is now open here.

Thank you for your interest in being a part of the 2020 National High School Finals Rodeo at Lancaster Event Center. Please indicate your type of interest and your contact information.

NHSFR Lincoln Sponsorships

Sponsorship at the NHSFR Lincoln is a wonderful way to show your support for the talented youth who participate in this international competition. It’s also a way to reach more than 50,000 people who will be in Lincoln for this event over 10 days!

There are many sponsorship and impactful advertising opportunities for companies from local businesses to national brands. For more information on becoming a sponsor, please contactThis email address is being protected from spambots. You need JavaScript enabled to view it..

  [No form id or name provided!]

NHSFR Lincoln Groceries


For those who plan to food shop and prepare some of their meals at their campsite during NHSFR Lincoln, the Lancaster Event Center is located next door to a Walmart Super Center and near many other full-service grocery stores, specialty food markets and convenience stores from 2 to 15 minutes away.

Lincoln, located in the heart of one of the most productive agricultural areas in the U.S., is home to several farmers markets that offer a wide selection of produce in mid and late July. Check back in June 2020 for a list of local farmer's markets. One of the local favorite markets is located in historic downtown Lincoln and operates on Saturday mornings.

NHSFR Lincoln Vendor

Booth applications available now!


1. Food Vendors

Your application has just been released, priority deadline is March 6th. Click on application button to see details on food vendor booth locations available.

Food Vendor Apply Here

2. Trade Show Vendors

Your priority application deadlinie has just been extended to March 6th due to our email invite not getting to everyone (technical issue). We've received applications requesting up to 70% of space so get your application in by the priority deadline.

Trade Show Apply Here - Priority deadline is now March 6th


We’re looking for a wide variety of quality trade show vendors with an array of unique merchandise that matches the shoppers we're drawing to the NHSFR Lincoln in July 2020.

NHSFR Lincoln Rodeo & Horse Expo's indoor space will be in air-conditioned buildings between Cinch Town and the NHSRA Rodeo Office/Reined Cow Horse Arena and not far from horse stalling and the three other performance arenas.  Ample adjacent outdoor exhibit space and integrated cafes and indoor food vendor court will offer an appealing, organized trade show experience that draws shoppers through to all vendor booths.

There will be more space—both indoor and outdoor—than in recent NHSFRs to allow the desired amount of space for each vendor and to offer a wider array of merchandise to appeal to Western, farm/ranch/acreage and equine interests in addition to rodeo.

We are looking for a large assortment of vendors with quality Western fashion, home décor and personal accessories as well as a wide variety of unique merchandise especially selected for the rodeo & equine enthusiasts and consumers who live or embrace the farm, ranch, acreage lifestyle such as:

• Jewelry & Clothing
• Hats, Belts & Boots
• Metal & Leather Work & Custom Items
• Saddles, Bridles, Bits & Other Tack
• Farm, Ranch and Acreage Equipment
• Art, Furnishings & Other Home Décor
• Food Vendors 

We will take limited vendors in each particular category so apply today (and no later than March 6th) for highest priority consideration of your booth application.  Applications will be considered by the Lancaster Event Center with NHSRA input on a first come, first served basis along with other considerations (past NHSFR attendance, NHSRA sponsors, quality/variety, reputation etc.).

Key Deadlines:

  • Priority Booth Applications - February 15, 2020 - extended to March 6th (please note: requests for 70% of space have been received)
  • Final Booth Applications - April 1, 2020


NHSFR Lincoln On-Site Cafe Food


Lancaster Event Center has cafes convenient to the action throughout our buildings. We’ve heard you loud and clear—you want great variety of food options on site at NHSFR Lincoln from quick & inexpensive to healthier, sit down options. We create our own food for over 320 events a year from trade or horse show cafes to food inside and out for Nebraska’s largest county fair to hosting 1,100 person banquets--so we have you covered! Check back in June 2020 for café menus.

Clover Cafe (inside Lincoln Room)

clover cafe

Horseshoe Cafe (inside Multi-Purpose Arena)

horse shoe cafe

Good Times Grill (between Pavilion 1 & Pavilion 4)

good times grill

General Store (inside Pavilion 2)

general store


Hitchin' Post Cafe (inside Pavilion 3)

hitchin post cafe 1

Grandstand Eats

Nothing makes traveling fun like trying lots of different foods including what’s unique for each place you go. We’ll be gathering a great collection of food vendors from LEC’s own Austin Blue’s BBQ to local & national food vendor favorites.  Stay tuned here for a list of food vendors!